Public relations is where healthcare B2B thought leadership begins.
Every once in a while, a news release gets your sales department’s phone ringing. But by and large, public relations as a function of marketing works best when it’s designed to increase awareness of who you are: your expertise, your differentiators, your brand.
When people see you everywhere—in the news and blogs they read and in the trade show sessions they attend—PR is helping people see your organization as a leader in the industry. And that helps to keep you top of mind when your prospect is ready to buy.
Public relations that connects you with your audience
Strategic media – The spotlight of the media and public opinion shines on every healthcare organization, for good or ill. Lumeno’s messaging and campaign expertise can help you plan for strategic media outreach or respond to crisis situations. Plus, we can craft a great news release.